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Customer Lifetime Value of SMS vs App vs Email
Customer Lifetime Value (CLV) is an estimation of the future revenues that will be generated by each customer less the cost of goods sold, acquisition costs, and support/operational costs. A marketer...
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Brand Recall: MMS, SMS, and Social Media
“Brand Recall” is the ability for a consumer to remember the brand following exposure to a marketing campaign. Because it can be very costly and time consuming to run a campaign, it is important the...
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